My Secret Diary

Concept Visual Design

Dedicated to ladies who had big dreams when they were young.

Remember to be yourself and embrace your inner dreams!


Many youngsters used to kept secret diaries in 2000s. They frequently journaled about their dreams, stories, crushes, best friends, and the lyrics of songs they heard on the radio. The secret journal can be secured with a small lock to prevent others from looking at it.


This Autumn, the season of hope, we created a self-initiative project to recollect the good old memories of the year 2000.​​​​​​​ Inspired by the Y2K aesthetic, the visual takes us on a journey to uncover the secret diary, which includes lyrics from a number of popular songs from the time period.



Initiative Project  |   Epikinono Studio