Chinese medicines usually give people an impression that they are complex and slow in preparation, which is different from the fast and convenient lifestyle nowadays. A new Chinese medicine brand, PY Beautyland, is established to challenge the conventional perception towards Chinese medicines by making flavourful instant Chinese medicines. With the shared vision on new Chinese Medical culture, we worked with PY Beautyland, based in Malaysia on their first launched Chinese medicine collagen and metabolism product, 97 Glowic & 97 Supreme.
Inspired by the story of Yang Kwei Fei, one of the Four Beauties of ancient China, and her silver fragrance sachet with grape flower & bird patterned. The silver fragrance sachet is belonging to a beautiful ancient lady that exudes the scent of the fragrance. In addition to being a symbol of beauty, it is also known as one of the aesthetic antiques that combine wisdom and art. Our creation of the brand concept and packaging design is focusing on combining the ancient beautiful story and the contemporary art direction, illustrate the grape flower & bird elements with line art on the packaging design to deliver the beautiful brand personality in modern looks and feel.
中医学通常给与人们比较传统且细致缓慢的既定印象，与当今人们快速便捷的生活方式皆然不同。而为了推广全新的中医文化并让年轻一代对中药具有全新的认识，我们与中药品牌 PY Beautyland 合作，为他们的中药基底产品：胶原蛋白 97 Glowic 和新陈代谢 97 Supreme以结合传统中药和现代美学进行包装设计。
Packaging Design | Epikinono Studio
Project | PY Beautyland